In this season of the project you will provide an assessment and enthuse of the current marketing ink for the product of interest. As you carefully consider each clement of the marketing mix these are some of the points that you lain want to investigate:
Product Strategy:
• How is the product positioned?
• What are its competitive advantages?
• How deep/wide is the product line?
• What are the product's attributes? (That is. what does it look like, colors. styles. size, quality. etc.)
• Branding strategy?
Pricing Strategy:
• Retail price?
• Pricing constraints and objectives?
• Price level approach (e.g., demand-oriented, cost-oriented or competition-oriented)?
• Are any adjustments to the price offered? What conditions satisfy the awarding of adjustments?
Promotional Strategy:
• Advertising plan?
• Media plan?
• Public relations plan?
• Personal selling plan? (Remember that retail staff may be responsible for much of this activity)
• Sales promotion plan?
Distribution strategy:
• What marketing channels are used for this product? Why?
• What added value do specific channel members offer to the product?
• How wide and long are the typical channels of distribution for this product?