Please assist with the given multiple choice problem providing detailed reason to support your answer.
The Mountain Water Company has developed a line of bottle water products to be sold in grocery stores and conveniences stores. The company will introduce them into the US market over the next six months. The company realized that competition is very intense in the grocery industry and has decided to introduce the product at a low price to maximize their market share. The Mountain Water Company realizes that the consumers are very price sensitive when buying bottled water. The company is using _____ pricing strategy
a. Progressive
b. Skimming
c. Diversified
d. Market-Penetration