Problem 1: When you shop do you buy product features or customer benefits? Does your choice decision depend of the product category? Can you ever really know the actual reason why you selected a particular product?
Problem 2: Do you agree with the staple "Yourself to an Order" concept or is it a lot of bunk? If you could only pick one concept for your company to increase opportunities to improve customer value would you choose staple "Yourself to an Order"or Empathic Design? Why?
Problem 3: Think about a product you recently purchased. Are you satisfied or dissatisfied with the product? Was your purchase influenced by the perceived value of the product? Can you apply the Kano Method to explain you choice and whether you are satisfied or dissatisfied?