Part 1: International Business Knowledge
Question 1. Assume that you work for a US company producing premium quality packaged foods. It is about to expand to foreign markets but has very limited knowledge of international business with limited human and financial resources. What foreign market entry mode should be selected? Justify choice.
Question 2. In selling prepackaged foods to the United Kingdom, should the above company adapt or standardize the product and promotion elements of its marketing mix? Why?
Question 3. Should the multi-domestic strategy or global strategy be adopted as this food company expands its market to the rest of Europe? Why?
Question 4. As the company opens offices and possibly factories in major European cities, should it adopt ethnocentric or polycentric or geocentric approach to hiring employees? Why?
Part 2: Country Analysis
Question 1. In analyzing opportunities and threats of a country as a Foreign Direct Investment (FDI) location as both a market and a production site, identify and describe five (5) most relevant environmental factors and explain how they may be viewed as opportunities or threats.