problems of profit based measures - absolute, Strategic Management

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problems of profit based measures - absolute

Problems of profit based measures

- Absolute profit measures ignore the amount of investment in the division e.g. does not look at profit relative to capital employed.

- So many different measures of profitability and profit terminology.

- Practical and political problems when addressing 'uncontrollable' expenditure.

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Strategic Management: problems of profit based measures - absolute

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Strategic Management: problems of profit based measures - absolute

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