Discussions:
The Importance of Social Media and Web Analytics
1. From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response
2. Imagine that you are a manager of a retail store in a major mall with decreasing sales. From the e-Activity and weekly reading, suggest two ways that you can use social media in order to increase sales and promote your business. Provide two examples of businesses that have used these methods and succeeded.
Note:
Social media has gained marketer's attention during the past few years. The younger generation uses social media constantly. How about the older generation-are they using social media? If so, how would a marketer reach them? Which social media sites does each generation use? Is there an overlap where a marketer can promote to each generation?