Problem 1. If consumers are being deluged by sensory over stimulation, what can a marketer do to cut through the clutter?
Problem 2. Using the principles of classical conditioning or operant conditioning, design two specific marketing objectives for a specific nonprofit Provide a description.
Problem 3. What should ads say to help brands make the first (non-compensatory) cut in decision making to be included in a consumer's consideration set? What should ads say to help a brand be chosen, once in the set?
Problem 4. How might you obtain data to segment visitors to your city's public parks, by day of week and time of day? What would you expect to find?