Pricing strategy and managerial economics


Problem:

In the first half of the twentieth century, AT&T had a near monopoly on local and long distance phone service. The firm charged a price for local telephone services that was roughly one-half of its cost of providing the services. In contrast, it charged almost two times it cost for long distance services. Why do you think AT&T adopted this pricing strategy?

Briefly explain why a used recreational vehicle (RV) that is only six months old and has been driven only 10,000 miles typically depreciates and costs at least 20 percent less than a new RV with the same options. Use pricing strategy and managerial economics to support your answer.

Solution Preview :

Prepared by a verified Expert
Macroeconomics: Pricing strategy and managerial economics
Reference No:- TGS01746843

Now Priced at $20 (50% Discount)

Recommended (91%)

Rated (4.3/5)