Prestige sensitivity influence the buying decision process


Problem 1: Discuss how value consciousness, price consciousness, and prestige sensitivity influence the buying decision process fo A. buying buying a new house, B.weekly groceries for a family of five.

Problem 2. Professional pricing is used by people who have great skill in a particular field, such as doctors. lawyers, and business consultants. find examples (advertisement, personal contacts) that reflect a professional pricing policy. how is the price established? Are there any restrictions on the services performed at that price?

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Marketing Management: Prestige sensitivity influence the buying decision process
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