Microsoft PowerPoint presentation for the senior management team based on the business problem or opportunity you described in Weeks 3 and 4.
Include on the slides what you would want the audience to see (include appropriate visual aids/layout). In the Speaker Notes section, include what you would say as you present each slide. If any source material is quoted or paraphrased in the presentation, use APA citations and references.
Draw on material you developed in the Week 3 and 4 assignments.
Include the following in your presentation:
- Introduction slide
- Agenda slide
- Describe the organization, with a brief description
- Explain the business problem or opportunity
- Analyze why the business problem is important
- Identify what variable would be best to measure for this problem and explain why
- Apply data analysis techniques to this problem (tell which techniques should be used: descriptive stats, inferential stats, probability) and explain why
- Apply a possible solution to the problem/opportunity, with rationale
- Evaluate how data could be used to measure the implementation of such a solution
- Conclusion
- References slide (if any source material is quoted or paraphrased throughout the presentation)
PROBLEM OF THE COMPANY
The problem of LinkedIn comes with the company revenue streams where there is diminished business value for using the service. Withthis, there is a paid promotional content that focus on the sales as well as the recruitment over the other professions. The business model inhibits the growth of the network where the focus has been on the one-directional promotional limits for the recruitment. (Leary, 2016). The people are also not looking for the job changes, where the revenue streams and designs are for the communication and facilitation of the paid ones. The interaction is mainly with revenue streams and the design where the major focus is on the platforms of low frequency. It is considered to be the major delivery service for spamming, where the lower level of engagement has made the product less useful for the recruitment as well. There is a major problem of spamming with LinkedIn where certain unsolicited emails and the connection requests tend to follow up with the services. (Vaioleti, 2016). The social engineer paradise is where the fault of LinkedIn is mainly that cybercriminals have been mainly to the abusing where there are communication designs to feel for the endemic cybercrime standards. The users of LinkedIn have been susceptible mainly to the social engineering attacks as the services are based on the requests from the strangers, emails as well as the confirmations and constant communication. LinkedIn focus on the content that revolves about the spamming and marketing with off-topic posts. The fundamental problem is that the content is important for improving the connections as well as to handle the side effects. (Hovorka, 2016).
RESEARCH VARIABLE FROM THE PROBLEM
The company needs to handle the problems through dependent variables, where the problems could easily be solved by the user who are using it. The company should work on prioritising the groups with the community mainly for the group managers. This is mainly to share the ideas for the improvement in the community. It will change the way of advertisement as well as improving the competitive content. (Karp et al, 2016). The customers are important to retain with the payment as needed. There is a need of working on the customer experience where the companies tend to be putting efforts in the structuring of the ways and targeting whether the clients are able to get easy access to face the challenges or now.
Attachment:- Business problem.zip