1. Present your best argument that sets forth the reasoning as to why Kit Kat should have Trademark protection in our country. This argument should obviously include a discussion of the reasoning behind the protection you seek.
2. Anticipating your opponent's (Cadbury) argument, form the best argument you can as to how Nestle deserves protection in the U.S. IN SPITE OF the E.U. holding.
3. Also anticipate and address any issues regarding international trade that Cadbury might try to utilize in their response to your brief (that is, Cadbury would probably argue that Trademarked Kit Kat's should not be imported from the U.S. into the UK because it would lend more weight to Nestle's argument for protection there).