Prepare a positioning statement include a perceptual map

Question

Write 4 page paper in which you:

Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.

Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, "Our product is the fastest in its class for half the price." Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.

Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

Develop your company's mission statement and company introduction.

Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.

The specific course learning outcomes associated with this assignment are:

• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate the basis for market segmentation and approaches to segmentation.
• Evaluate target customer segments and positioning products within these segments.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Develop branding strategies for existing and new products.
• Use technology and information resources to research issues in marketing management.
• Write clearly and concisely about marketing management using proper writing mechanics.

Answer 1

Write a paper in approximately 4 pages word document relevant to business management. You have to answer the following questions in detailed paragraph format, using Times New Roman font, size 12 and meeting the APA guidelines. Q1. Prepare a branding strategy for your product which covers the brand name, slogan, logo, and at least one brand extension. Q2. Accumulate a marketing strategy for your product and find out a suitable time table to implement your plan. Give a basis for your response. Q3. Write down a positioning statement. Comprise a perceptual map which exhibits your company's position against its competitors. From this map, write a statement which depicts your position. Q4. Assess the relevant consumer behavior for your target market. Describe the key reasons why the brand name, logo, slogan, brand extension and also the positioning statement and marketing strategy are right for the recognized target market. Remember to mention at least 3 academic resources.