Give the detail of the business Idea that you would like to recommend in terms of:
- The industry you are entering, (in an historical and a geographical sense.)
- a look at changes, advancements and trends over the Last 3-5 years ( national, international)
- Describe how and where your particular business fits into the Industry and why there is an opportunity for your business.
Patch 2 - Prepare a Marketing Plan of that business idea which will only cover the 4Ps of the Marketing Mix that you also include your specific target market and your competitive edge.
Patch 1
Should provide a thorough overview of the following:
- The importance of environmental scanning or environment analysis.
- The industry you are entering. (in an historical and a geographical sense.)
- A look at changes, advancements and trends over the last 3-5 years ( local, national, international)
- How and where your particular business fits into the industry and why there is an opportunity for your business.
Patch 2
Should give full detail regarding the elements of the marketing mix:
- Product (lists, features, variety. etc)
- Price (list, strategy to be applied, etc.)
- Promotion (materials, strategies to bo applied)
- Place (channels of distribution it needed. etc)
Patch 3
Should include a clear outline and details of the following:
- Needed human resources
- Roles and responsibilities
- Qualifications and relevant expertise needed
- Organisational Chart
Patch 4
Should include a clear outline and details of the following:
- Business Structure; Scope of operation, regulatory requirements, location map, etc)
- Production arrangement (layout, processes, monthly activity schedules, distribution, etc);
Memberships & affiliations, Communication and Trading hours, etc)
- Possible needs and the expenditure that may incur based on your available source of funds and needs. (Financials Expenses Breakdown, etc.)
Patch 5
Reflective summary (individual learning and contribution)
Academic References - Minimum of 8 references using Harvard Referencing
You should produce your report in Microsoft Word. You may use diagrams, charts, tat bullet points to help illustrate your answer. You must use a minimum of 12 point font least 1.5 line spacing. After the contents page, each page should be numbered. You headings and sub-headings to provide a logical structure and clear framework.
Complete this assignment it is attached and what is required to prepare and and complete the assignment and check follow assignment and do the references and complete phase 5.
- Need modification the assignment check assignment total number of words should to be 3000-3200 words from patch 1 to 5
- Add patch 5 write what each of students did in assignment individual total of words 400-500 words
- Add references should to be more than 8
Attachment:- Doc.rar