Problem: As the AI Brainstorming Conference moves into its second week, it is time to begin developing a Comprehensive Strategic Marketing Plan. The first two components of such a plan are your Objectives and Product Services & Features. In five to six paragraphs:
Problem 1. State your objectives for the short term (one year). This section will also include a Mission Statement. Remember that objectives need to be quantifiable. You can use the SMART acronym-simple, measurable, attainable, realistic, and timed---in formulating your objectives.
Problem 2. State the features of your product and include information on how it is innovative or can be differentiated from other like offerings.
Problem 3. Give some advice to at least two other participants with regard to their objectives. Do the objectives make sense? Are they written correctly? Do you understand them? Would you rewrite them? If so, how?