Part 1
Your client is very excited about some of the research that you have already done on repositioning the company's brand using the 4 Ps of the marketing mix. You have been asked to prepare brief proposal to show your progress on repositioning the brand in the marketing plan using a strengths, weaknesses, opportunities, and threats (SWOT) analysis.
Prepare a brief proposal of 400-500 words that illustrates how a SWOT analysis can help reposition your selected product.
Perform a SWOT analysis on your company and brand.
Write a positioning strategy for your brand.
Part 2
Add the following 2 sections:
Executive summary: Write 100-150 words highlighting key points about the plan. It should act as an abstract that explains the current marketplace and customer market to management. It should outline major sections of the plan.
Global opportunities:Select 1 country where the product could be successful. Explain how your product could be expanded into the global marketplace by writing a narrative of 200-300 words that justifies the following:
The country's current marketplace and competitive environment
The country's economic situation
1 cultural value that matches your home country's product values
2 demographic characteristics of your proposed target market
The recommendation for expanding into the selected global market, or a general statement that outlines the conducted research.