Prepare a 16- to 20-slide microsoftreg powerpointreg


Choose a product or service from these examples:

  • Fast food
  • Military
  • Class of consumer product
  • Personal care
  • Automobile
  • Smart Phones

Research the Internet to analyze how that product or service has been advertised.

Prepare a 16- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:

Who determines ethical standards for advertising?

In what ways has advertising affected American culture?

What are the key persuasive techniques used in consumer advertising? Identify one technique per member on your team and illustrate with specific examples, explaining how each technique works.

Discuss some of the critical issues that may arise from the following areas:

Children and advertising
Advertising in schools
Health and advertising
Political advertising

Find one example of a commercial that strikes you as particularly creative and appealing:

What are the elements that are unusual?
What is the target group of the commercial?
How does the commercial appeal to consumers?
Why do you believe this commercial to be effective in brand name recognition?
How are ethical standards met (or pushed to their limits)?
Illustrate your findings with specific examples. List any references on the last slide.

Format references consistent with APA guidelines.

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Business Management: Prepare a 16- to 20-slide microsoftreg powerpointreg
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Anonymous user

3/2/2016 1:33:30 AM

You have to select a service or product from the following and research the internet to examine how that service or product has been advertised: Fast food, Military, Class of consumer product, Personal care, Automobile and Smart Phones For this, you have to create a power point presentation in approximately 15 to 20 slides in which you have to explore the role of advertising in a culture of consumerism. Ensure to address the given: 1) Who finds out ethical standards for advertising? 2) In what manners has advertising influenced the American culture? 3) What are the main persuasive methods employed in consumer advertising? Recognize one method per member on your team and describe with particular illustrations, describing how each method works. 4) Describe a few critical issues which might arise from the given areas: a) Children and advertising b) Advertising in schools c) Health and advertising and d) Political advertising.