Select a market research data collection tool. In what type of scenario would you use this tool? What would be the benefits and drawbacks of using this tool
1. Explain the potential challenges faced in an online focus group.
2. Explain why companies may still rely on mail in surveys instead of their cheaper counterpart, the online survey. Defend your response.
Assignment:
Write a 2-page paper (plus cover sheet and reference page) that addresses the following: You have been tasked with developing a market research plan for your company's new line of lip balms for men and women. Determine what type of market research (primary or secondary) you'll need to collect and the tool(s) you'll use to perform your data collection. Include a section on any challenges you might face and how you'll handle them. Be sure to include any sources you use to support your work.