1) ________ communicates a company's intended value positioning of its product or brand to the market.
A. Place
B. Physical evidence
C. Packaging
D. Price
E. Promotion
2) Price has operated as the major determinant of buyer choice among poorer nations, among poorer groups, and with ________ products.
A. over the Internet
B. commodity-type
C. identical
D. similar
3) New-to-the- world products are ________.
A. new products that supplement established product lines (package sizes, flavors, and so on)
B. existing products that are targeted to new markets or market segments
C. new products that create an entirely new market
D. new products that allow a company to enter an established market for the first time
E. new products that provide improved performance or greater perceived value and replace existing products
4) _____ bargaining is negotiation that seeks to divide a "fixed pie."
A. Reflective
B. Distributive
C. Affective
D. Conjunctive
E. Integrative
5) The two general approaches to bargaining are known as ________.
A. distributive and integrative
B. emotional and rational.
C. formal and informal.
D. legal and restrictive
E. affective and reflective