DISCUSSION: Global information systems; marketing research; segmentation, targeting, and positioning
1. Positioning is the act of differentiating a brand in consumer minds from its competitors in terms of attributes and benefits. Name a specific product, its target market, and how the company differentiates its product from its competition.
2. Provide an example for this statement: A society's attitude toward leisure time often affects the marketing and purchase of products.
3. Scenario: You are going to be sent on an international assignment for three years. To what nation would you want to go, and what would you do to help you prepare for that assignment?