1. "Positioning" is a marketing concept that allows marketers to consider:
A) If some products are viewed as very similar
B) How closely existing products are viewed as very similar.
C) How proposed and/or present brands are located in a market- as seen by customers
D) All of the above
E) None of the above
2. It is imperative for a company to understand consumer behavior primarily because it is useful:
A) In educating the public.
B) For developing regulations to protect consumers.
C) For developing effective marketing strategies.
D) In becoming a more effective consumer.
E) In assisting in public policy.
3. Strategy can change, but operation should always stay the same
A) true
B) false
4. If a business is looking to cut expenses, which ofthe following are common strategies? Select all that apply
A) outsourced labor
B) optimize processes
C) replace labor with technology
D) offer new products or service