Planning the marketing campaign


Problem: Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and there is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads, billboards, and newspaper ads. The costs of these, the audience reached by each type of ad, and the maximum number of each is shown in the following table:

Type of Ad    Cost per ad    Audience Reached/Ad    Maximum number
TV    $800    30,000    10
Radio    $400    22,000    10
Billboards    $500    24,000    10
Newspapers    $100    8,000    10

In addition, Martinez has decided that there should be at least six ads on TV or radio or some combination of those two. The amount spent on billboards and newspapers together must not exceed the amount spent on TV ads. While fundraising is still continuing, the monthly budget for advertising has been set at $15,000. How many ads of each type should be placed to maximize the total number of people reached?

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Accounting Basics: Planning the marketing campaign
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