Problem:
I'm trying to conduct a thorough analysis of PowerBars' customers, competitors, market, and environment from the perspective of PowerBar. What are the key strategic questions? What additional information would you need? How would you obtain it? What are the threats and opportunities? How is the market segmented? What are the key customer motivations and unmet needs? What are the similarities and differences among the segments? How might a company link customer motivations to value propositions Identify the competitors. Who are the most direct competitors? The indirect competitors? Substitute products? What are the strategic groups?
(Please at least 400 words)