The Information System: An Accountant’s Perspective market research. On an operational level, marketing performs such daily activities as sales order entry.
Distribution:
Distribution is the activity of getting the product to the customer after the sale. This is a critical step. Much can go wrong before the customer takes possession of the product. Excessive lags between the taking and filling of orders, incorrect shipments, or damaged merchandise can result in customer dissatisfaction and lost sales. Ultimately, success depends on filling orders accurately in the warehouse, packaging goods correctly, and shipping them quickly to the customer.
Personnel:
Competent and reliable employees are a valuable resource to a business. The objective of the personnel function is to effectively manage this resource. A well-developed personnel function includes recruiting, training, continuing education, counseling, evaluating, labor relations, and compensation administration.
Finance:
The finance function manages the financial resources of the firm through banking and treasury activities, portfolio management, credit evaluation, cash disbursements, and cash receipts. Because of the cyclical nature of business, many firms swing between positions of excess funds and cash deficits. In response to these cash flow patterns, financial planners seek lucrative investments in stocks and other assets and low-cost lines of credit from banks. The finance function also administers the daily flow of cash in and out of the firm.
The Accounting Function:
The accounting function manages the financial information resource of the firm. In this regard, it plays two important roles in transaction processing. First, accounting captures and records the financial effects of the firm’s transactions. These include events such as the movement of raw materials from the warehouse into production, shipments of the finished products to customers, cash flows into the firm and deposits in the bank, the acquisition of inventory, and the discharge of financial obligations. Second, the accounting function distributes transaction information to operations personnel to coordinate many of their key tasks. Accounting activities that contribute directly to business operations include inventory control, cost accounting, payroll, accounts payable, accounts receivable, billing, fixed asset accounting, and the general ledger. We deal with each of these specifically in later chapters. For the moment, however, we need to maintain a broad view of accounting to understand its functional role in the organization.
The Value of Information:
The value of information to a user is determined by its reliability. We saw earlier that the purpose of information is to lead the user to a desired action. For this to happen, information must possess certain attributes—relevance, accuracy, completeness, summarization, and timeliness. When these attributes are consistently present, information has reliability and provides value to the user. Unreliable information has no value. At best, it is a waste of resources; at worst, it can lead to dysfunctional decisions. Consider the following example: A marketing manager signed a contract with a customer to supply a large quantity of product by a certain deadline. He made this decision based on information about finished.