Problem:
Soon, cell phones will be equipped with GPS chips that enable users to be located within a geographical location about the size of a tennis court. The primary purpose for installing GPS chips in phones is to enable emergency services to locate a cell phone user. For example, if you dial an emergency assistance number (911 in the United States) from your home now, it is possible for a computer system to use your home telephone number to access a database and obtain your address. This can be very useful in situations where you are unable to give address information to the emergency operator for some reason. The problem with trying to do the same thing with present-day cell phones is that you could be calling from anywhere.
Go out on the web and research at least three e-commerce marketers and detail what they are saying about personalized marketing using GPS-equipped cell phones. Prepare an analysis of how they will likely be used when the technology is widely available.