PepsiCo faces fierce but different competitors in its snacks versus beverages segment as described in the Cohesion Case. The external opportunities and threats that PepsiCo faces are different in each segment, so each division prepares its own list of critical external success factors. This external analysis is critically important in strategic planning because a firm needs to exploit opportunities and avoid or at least migrate threats.
Step1: Conduct research to determine what you believe are the four major threats and the four major opportunities critical to strategic planning within PepsiCo's snacks versus beverages business segment. Focus soley on North American because outside North America, PepsiCo combines these products in Europe and AMEA. Review the relevant S&P Industry Survey documents for annual report and Cohesion Case.
Step 2: Based on information from Step 1, develop divisional EFE Matrices for PepsiCo. You will need an EFE Matrix for the (a) snacks and (b) beverage segments of PepsiCo.
Step 3: Discuss how PepsiCo could combine your two EFE matrices to develop a corporate EFE Matrix