1. The Banner Ads for Psychopaths campaign attracted nearly 300,000 clicks. If the advertiser wanted to track the subsequent web activities of people who clicked the banner, it would use a _________ to engage in behavioral tracking.
a. cookie
b. text message
c. webcam
d. phone call
e. deck
2. Your text suggests that banner ads, like the ones featured in the video, are priced differently from other digital ads because they are billed on a cost-per-thousand basis.
a. cost-per-click basis.
b. cost-per-purchase basis.
c. cost-per-channel basis.
d. cost-per-keyword basis.
3. People who clicked on the banner ad are sent to a special area of the Voyages-SNCF website where they can play the game. This is referred to as a
a. microsite.
b. gamespot.
c. banner direct.
d. search engine.
e. free float.
4. The Banner Ads for Psychopaths campaign attracted nearly 300,000 clicks. If the advertiser wanted to track the subsequent web activities of people who clicked the banner, it would use a _________ to engage in behavioral tracking.
a. cookie
b. text message
c. webcam
d. phone call
e. deck
5. Your text suggests that banner ads, like the ones featured in the video, are priced differently from other digital ads because they are billed on a cost-per-thousand basis.
a. cost-per-click basis.
b. cost-per-purchase basis.
c. cost-per-channel basis.
d. cost-per-keyword basis.
6. People who clicked on the banner ad are sent to a special area of the Voyages-SNCF website where they can play the game. This is referred to as a
a. microsite.
b. gamespot.
c. banner direct.
d. search engine.
e. free float.