Case Study:
The clinic administrator at Big City Clinic is concerned about two issues. One is a pressing issue of how to ensure the clinic is being responsible to its patients. Second, the physicians have mentioned that they are not getting as many new patients as they think they should, and the reasons are unclear. They believe that marketing might be the way to get more patients.
The administrator asks you to look into this problem. Before deciding what to do, the administrator decides he needs to know more about patient satisfaction surveys. Specifically, he asks you to address the following two questions using the Internet:
QUESTIONS:
Q1. What is the usual content in a patient satisfaction survey?
Q2. What is the level of truthfulness in a patient satisfaction survey?
The administrator also asks you to make a recommendation based on your findings. Specifically, he wants to know whether a patient satisfaction survey should be implemented or if the clinic should simply start a marketing plan. Some of the physicians have argued that patient satisfaction surveys should be forgotten and marketing the clinic should be executed instead. They believe good marketing will satisfy both questions.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.