Part One
Multiple Choices:
1. It is a concept where goods are produced without taking into consideration the choices or tastes of customers.
- Marketing mix
- Production concept
- Marketing concept
- Relationship marketing
2. It involves individuals who buys products or services for personal use and not for manufacture or resale.
- Environment analysis
- Macro environment
- Micro environment
- Consumer
3. It is the groups of people who interact formally or informally influencing each other?s attitudes& behavior.
- Consumer behavior
- Culture
- Reference groups
- Primary groups
4. The concept of the product that passes through various changes in its total life known as:
- Product life cycle
- Line stretching
- Consumer adoption
- Product
5. It refers to unique set of brand associations that brand strategist aspires to create or maintain:
- Branding
- Packaging
- Brand identity
- Brand image
6. It involves a pricing strategy that charges customers different prices for the same product or service.
- Promotional pricing
- Price discrimination
- Non price competition
- None of the above
7. It refers to an arrangement where another company through its own marketing channel sells the products of one producers.
- End customer
- Wholesaler
- Retailing
- Strategic channel alliance
8. It involves facility consisting of the means & equipments necessary for the movement of passengers of goods.
- Logistics
- Warehousing
- Transportation
- None of the above
9. The advertising which is used to inform consumers about a new product or feature & to build primary demands is known as:
- Advertising
- Informative advertising
- Persuasive advertising
- Advertising strategy
10. An art that predicts the likelihood of economic activity on the basis of certain assumptions:
- Compensation
- Sales forecasting
- Sales budgeting
- Selling policy
Part Two:
1. Define Marketing Mix.
2. Discuss the concept of Benchmarking.
3. Write a short note on Target Marketing.
4. What do you understand by Pricing Strategy?