Parasuraman zeithaml and berry 1985 posit that it may be
Parasuraman, Zeithaml, and Berry (1985) posit that it may be useful to segment consumers based upon their service quality expectations. Do you agree? What positive results may flow from such segmentation? What, if any, are negative consequences?
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parasuraman zeithaml and berry 1985 posit that it may be useful to segment consumers based upon their service quality
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