P-e ratio and the enterprise value to ebitda ratio


Question: Free Travel, Inc., a company that organizes virtual travel tours, is planning an IPO. Its current investors hold 300,000 shares, which at IPO will be converted into common shares at 1:1 ratio. The company competes with the following publicly traded companies: CoachTraveler, VirtualExplorer, Home World, and Stay-at-Home.

Using the Method of multiples based on both P/E ratio and the enterprise value to EBITDA ratio, at what price should the stock be offered? Use the data from the Table below:

Financial Information CoachTraveler VirtualExplorer Home World Stay-at-Home Free Travel
Shares Outstanding 150,000 600,000 500,000 1,000,000 300,000
Current Stock Price $12.00 $24.00 $34.00 $35.00  
Market Capitalization $1,800,000 $14,400,000 $17,000,000 $35,000,000  
Short Term Debt $15,000 $ - $200,000 $ - $ -
Long Term Debt $ - $2,750,000 $1,245,000 $ - $1,000,000
Cash & Equivalents $400,000 $700,000 $1,500,000 $4,000,000 $600,000
Short Term Investments $90,000 $600,000 $250,000 $5,000,000  
EBITDA $218,100 $395,300 $450,000 $1,540,000 $400,000
Net Income ($40,500) $237,900 $291,800 $894,500 $265,000

Which of the four comparable firms is/are the best comparison firm(s) for Free Travel? Why?  

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Finance Basics: P-e ratio and the enterprise value to ebitda ratio
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