QUESTION 1. The term "research" means "to search again." True False
QUESTION 2. Keeping customers is less important that getting customers. True False
QUESTION 3. Research that tries to verify a theory or to learn more about a marketing concept but which is not intended to solve a particular marketing problem is the essence of: performance-monitoring research. basic research. total quality management. the scientific method.
QUESTION 4. Which aspect of the marketing mix is represented by the value that a consumer places on a good when the consumer purchases that good? Product Place Price Promotion
QUESTION 5. Briefly discuss the difference between basic and applied marketing research. In your discussion, be sure to define each type of marketing research (basic and applied). Give an example of when a company may want to use basic research and an example of when a company may want to use applied research. (You may use a specific example from the textbook, or your own example.)
QUESTION 6. All information is valuable to a marketing manager. True False
QUESTION 7. Computer databases provide an efficient way to find published information. True False
QUESTION 8. Which of the following is an important characteristic that is used to evaluate the value of information? Timeliness Relevance Completeness All of the above
QUESTION 9. A body of facts in a format suitable for decisions making is known as: information. the Internet. a database. data.
QUESTION 10. What is the difference between an Internet and an Intranet? (Be sure to use buzz words and chapter vocabulary in your response.)
QUESTION 11. "Overtime Question" (aka Extra Credit): During our first class session we engaged in an 'ice-breaker activity' where students built rapport with one another and met each other. State one new person you met and briefly describe what you learned from the student's introduction.