Problem: Prepare a Report on "Expansion Strategy by using franchise that acts as great plan for NBA to increase its recognition in Indian Community".
You need to add some parallel from China also. Like NBA was successful with the growth/ popularity in China, hence generating lots of revenues from merchandising, tv revenues and stuff and it became successful over in China with lots of players in NBA coming from that part as also. So it was a good plan.
Now India with such a huge population and with untapped market, there is untapped potential here.
Use secondary method of data collection.
Project Questions:
Question 1: How franchise will increases opportunity' for NBA in business expansion strategy?
Question 2: Why NBA needs more media coverage factor in order to expand their identification in Indian community?
Question 3: What are the challenges will NBA face after incorporating franchise in their business expansion strategy in India?
Assignment Objectives:
To examine the importance of franchise in NBA as their business expansion procedure in India
To identify significance importance of media to improve NBA's recognition among Indian community
To evaluate different challenges that NBA can face after implementing franchising strategy as their expansion game plan
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