1. Distinguish between:
a. Direct and indirect questions.
b. Open-ended and closed questions.
c. Research, investigative, and measurement questions.
d. Alternative response strategies.
2. Why is the survey technique so popular? When is it not appropriate?
3. What special problems do open-ended questions have? How can these be minimized? In what situations are open-ended questions most useful?
4. Why might a researcher wish to disguise the objective of a study?
5. One of the major reasons why survey research may not be effective is that the survey instruments are less useful than they should be. What would you say are the four possible major faults of survey instrument design?
6. Why is it desirable to pretest survey instruments? What information can you secure from such a pretest? How can you find the best wording for a question on a questionnaire?
7. One design problem in the development of survey instruments concerns the sequence of questions. What suggestions would you give to researchers designing their first questionnaire?
8. One of the major problems facing the designer of a survey instrument concerns the assumptions made. What are the major "problem assumptions"?