Discussion 1: "Core Market Offerings and Defining the Product" Please respond to the following:
From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to counteract the initial negative response to the new product packaging. Provide a rationale for your response and do not duplicate your classmates' responses.
From the scenario, prioritize the attributes of Golds Reling's brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet's target market. Provide support for your response.
Case Study-TROPICANA: SOCIAL MEDIA TEACH MARKETERS A BRANDING LESSON
Scenario- In these scenarios we will be helping a new intern at the electronics company Golds Reling, Inc. as she works with the marketing team to launch a new product. The Scenario covers the following topics:
Branding Your Product
Discussion 2: "New Product Development and the Product Life Cycle" Please respond to the following:
From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two (2) marketing tactics and strategies that the marketing intern should consider in order to increase product revenue over time. Provide rationale for your response.
From the e-Activity, imagine that your company is a smartphone manufacturer that is launching a new product. Recommend the approach that you would take in order to brand the new product. Determine the primary way in which you would convey the advantage of your company's product versus the top retailers in the industry. Provide a rationale for your response. Note: You may create and / or make all necessary assumptions needed for the completion of this discussion.
Scenario- In these scenarios we will be helping a new intern at the electronics company Golds Reling, Inc. as she works with the marketing team to launch a new product. The Scenario covers the following topics:
The Stages of the Product Life Cycle
E-Activity-
Use the Internet to research two to three (2-3) of the top smartphone manufacturers. Focus on the new smartphones that each company is rolling out. Be prepared to discuss.