Select an existing business that is dealing with, or has recently dealt with, a negative public relations situation involving business ethics. You may also use your own company. Consider the effect this negative public relations situation has had on the organization's strategy. Then write a white paper focusing on how this organization can alter their business strategy moving forward in a manner that demonstrates logical analysis and reasoned judgment. Your white paper should be at least 500 words in length. Specific sections to your white paper should include:
• Define the audience and their concerns
• State the problem
• Provide a recommended solution to the problem
• Summarize the potential benefits and return on investment from your recommendation
Post at least one response to one of your peers' posting. Responses should be substantive - state and support your response on their posting. A response such as "I agree" will not meet the assignment criteria. Each response should be a minimum of ten (10) well-structured sentences and posted as a "reply" to the original assignment posting. Your response posts are due on the seventh day of the week.
In your response please review and critique the analysis of your colleague. Indicate what additional information would help to inform/justify their recommended solution to the problem.