Nearly every consumer electronics maker recognizes Apple Computer’s iPad as the gold standard for tablets. Apple has a large market share and its tablets are elegantly designed. The company prices competitively and yet still makes huge profits on this line of products.
Specifically define Points-of-Difference and Points-of-Parity and explain the difference between the two.
From the above scenario, give examples of 2 POD’s and 2 POP’s for the Apple iPad. Describe how each could be incorporated into marketing the Apple iPad.
List the four competitive strategies and briefly describe them.
Choose and list the competitive strategy that Apple is using with the iPad. Describe Apple’s actions that fit with the description of that particular strategy.