Nbspthe marketing manager must compare sales of two brands, Business Economics

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Nbspthe marketing manager must compare sales of two brands

The marketing manager must compare sales of two brands in the firm’s product mix. Complete the remaining parts of the following table: Brand X 10,000 volume Brand Y 20,000 volume Total 30,000 volume Unit Price $10.00 $3.00 -- Sales revenue Unit VC $4.00 $1.50 -- Total VC Unit Contrib. -- Total Contrib. Fixed Costs 45,000 10,000 Net Profit a) What is the total net profit from these two products? b) Which product is more profitable?

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Business Economics: Nbspthe marketing manager must compare sales of two brands

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