DIRECTIONS: Use the designated frameworks and cases to create a conceptually rigorous text-rich chart, or an analysis, as requested. Use as evidence/support only facts known by the relevant decision makers at the time each case study is set.
1. So, Chris Plangger finally got his pet idea green-lighted at Mountain Man Beer Co. Assume he has no budget limitations (be reasonable though) and propose a series of at least three consumer research studies (in tandem) which you may recommend him to run before launching the new light beer.
Use the sequence of studies in the Montreaux chocolate case as guidelines. Present your proposed research studies in chart form, indicating for each study:
i. Title
ii. Objectives
iii. Type of research (primary v. secondary / qualitative v. quantitative) and the rationale for recommending it
iv. What you expect as an outcome of each study (for instance, 20 options enter this step, I expect to choose the top four, and use them in a next step; or, simply choose the winner).
2. Present a comparative chart with the analysis of the following domains for the New Coke and the Super Shampoo cases:
- The three organizational (or team) domains
- Demand (macro/market) domain: Six environmental factors
- Industry (macro/supply) domain: Porter's five forces
Note: You may not find every factor of every framework but you do need to find and discuss those that are relevant.
Attachment:- Assignment.rar