MKT-315: Introduction to Marketing Assignment- Grand Canyon University
Determine how organizations formulate marketing strategies and tactics using market and consumer data.
The purpose of this assignment is to conduct research and collect data, analyze findings, and explain how this information is used to formulate marketing strategies and tactics.
Review the topic materials "Forms of Marketing Research" and "The Marketing Research Process." Using what you have learned about marketing research, assume the role of a marketing professional who has been tasked with completing a marketing plan for a client.
Select a publicly traded, for-profit company that will be your client. Conduct research about the company by visiting the company website and obtaining a copy of the annual report. Locate three to five additional resources that provide additional data and information about the brand. You will use this research to tell the brand story; share the company vision, mission, and marketing objectives; and describe the strategies and tactics the company is currently using to meet the marketing objectives. You will also perform SWOT analysis based on your research.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Marketing-Plan-Analysis-and-Presentation-Research-Template.rar