Assignment - Business Pitch
Task Description: This is a group assignment that builds on the work completed in Assessment 2. It allows your group/team to showcase the business idea identified by the group as the "best one" during workshops earlier in the unit. The objective of Assessment 3 is to refine student's business concept development and presentation skills, including what it takes to explain and pitch an idea for a new business venture. It will allow students to appreciate that potential investors take the investment process seriously and will not commit to a project without first scrutinising it carefully.
While working on Assessment 2, your group/team should have identified an innovative business idea that has the best chance of securing a high proportion of a potential investment, assumed to a maximum of $100,000.
In summary, there are two parts to Assessment 3. The first requires everyone in the team to present the idea and sell the proposed business venture to an 'investor'. The second involves the group/team providing a portfolio of materials (three items) that supports the pitch together with the 'team charter' that has guided the performance of the group/team. Each of these is detailed below:
The Pitch
1. Make a 2-minute pitch, which succinctly describes the important aspects of the business concept and the business model to be used.
2. Each team member presents their aspect of the pitch in no more than 4-minutes. (IN A GROUP OF 3 PEOPLE, THIS MEANS YOU HAVE A MAXIMUM 14 MINUTES TO PRESENT YOUR PITCH)
3. Where appropriate, showcase the portfolio of materials to support the presentation
4. The pitch should be structured to include the following:
a) Comprehensive description of the proposed venture idea and underlying business model
b) A high-level discussion of the business case, including: the problem solved; how the idea is monetised; financial feasibility, operational feasibility; and the scope and scalability of the idea for commercialisation.
c) What you are seeking from the investor.
d) What you are offering in return.
Portfolio of Materials and Team Charter -
The group/team must submit three of the following as part of a portfolio of materials in support of the business idea pitched by the group/team:
1. Description and justification of the innovation process used.
2. Cash flow projections and Income Statement for the first two years.
3. Short video or animated PowerPoint that explains and sells the business idea to potential investors and customers.
4. A draft website (maximum six pages) that explains and sells the business idea to potential investors and customers.
5. An example of a blog or newsletter or similar communication that explains and sell the business idea to potential investors and customers.
6. A 2-page plan/outline that explains how social media will be used.
7. A related application software.
8. A short brochure in pdf.
9. A prototype of the product.
10. A schematic or simulation of the planned service offering.
11. Any other item/aspect that demonstrates a key aspect of the product/service you want to develop and which will persuade investors to fund your project.