Methods of Technology Transfer:
I need assistance in analyzing the four approaches a company can use to expand internationally and evaluates how technology fits into each approach. To include the following:
a) Compare and contrast the four basic methods of internationalization: licensing, exporting, joint ventures, and wholly owned subsidiaries.
b) Evaluate how changes and advances in technology have served to drive the internationalization of business, including at least one example.
c) Discuss the pros and cons of each of the four methods in effecting technology transfer. The input should differentiate technology transfers designed to globalize internal business processes from technology transfers designed to deliver end products and services to new markets.
Assignments:
1) Towards the TMGT 591 Master's Project: Creating the Global Profit Center Paper.
This assignment is your third installment towards your Master’s Project which will be presented in the final specialization course (TMGT 591). This assignment is based on the first two installments that were developed during TMGT 570.
This is the third component of your 18-Week Project. Senior management has approved and provided a first round of funding for your project. However, they require some modifications. They realize the potential of your idea and see an opportunity to turn it into a profit center by spinning off the system and attendant supporting services into a separate business entity that will sell product and services to the global business community (e.g. Bankers Trust, now Deutsche Bank, sold its check processing system to competitors; Amazon.com offers Amazon Marketplace and Merchants@ programs that enable third parties to integrate their products on Amazon’s websites. Amazon is not the seller of record in these third-party seller transactions, but instead earns fixed fees, sales commissions, per-unit activity fees, or some combination thereof). Prepare a 1,750 – 2,500 word plan that discusses how to achieve what management suggests. Include the following:
a) Environmental scan of foreign markets and conditions. Discuss a minimum of two foreign markets you suggest the organization enter and why these were selected. Discuss a minimum of one foreign market to be avoided and why. Include discussions on cultural differences, legal and regulatory differences and additional competition within respective the foreign countries.
b) There is a difference between developing a system for in-house use and one that will be sold to third parties. Discuss any changes that might need to be made due to: a) selling the product for use outside of the organization; b) use of the system by diverse cultures, including technological limitations within certain countries (i.e. reliable broadband service is not available in all countries).
c) Discuss possibility of using human resources within the respective foreign countries for development and/or support.
d) Discuss technology transfer problems and opportunities as the result of going global.
Technology Transfer Challenges:
Run the Entering a New Market simulation found on your rEsource course page on your own, before meeting with your Learning Team. Then, as a team, complete the following assignment:
Select a specific country and product (including its underlying technology), and come to a consensus on the best method of introducing that product to the selected country. (NOTE: You must choose a real product, not make one up, and you must select a country in which your selected product is not currently offered). Write a 1,750-2,100-word paper in which you:
a) Analyze the selected country’s political, consumer, and business environments, keeping your selected product in mind. Be sure to address the pros, cons, and risks of each environment with regard to the introduction of your selected product.
b) Explain the modifications that you will need to make to your selected product in order to introduce it successfully to consumers in the selected country. You must provide a clear rationale for each modification. If you decide that no modifications are necessary, you must justify this position.
c) Analyze any specific modifications that will need to be made to the underlying technology of your selected product in order to meet existing infrastructure requirements and limitations in the selected country.
d) Analyze the methods of effecting technology transfer (licensing, exporting, joint ventures, and wholly owned subsidiaries) and determine which method is most suitable for introducing your selected product into the selected country. Provide a clear justification for your determination.
e) Relate the lessons of the simulation to your team’s country and product choice.
Marketing Your New Product:
Run the Developing a Product for a Global Economy simulation found on your rEsource course page on your own, before meeting with your Learning Team. Then, as a team, complete the following assignment:
Review your paper from Week 3 and prepare a 10-20-slide presentation, suitable for senior management, in which you do the following:
a. Outline the process you followed, the various choices with which you were faced, and the decisions you made when writing the Week Three paper.
b. Explain the importance of qualitative and quantitative research in understanding the consumer and cultural factors you think will affect the success of the technology transfer effort about which you wrote.
c. Describe the role each type of market research (qualitative or quantitative) played in identifying and quantifying the risks you identified in your paper. Review the simulation if needed.
d. List the possible business structures and transfer methods (to include licensing, Joint Venture, subsidiary, and the like; see the simulation and text), including all the pros and cons associated with each, as identified in the simulation and as they affect the country of choice, and provides sound arguments and information to support the chosen method.
e. Outline the budget projections and financial expectations for introducing your selected product into the selected country. These projections and expectations must be presented in a manner that makes it very easy for management to see and understand the financial impact of the project.
f. Relate the lessons of both simulations to your team’s country and product choice.
Assignments
1. Towards the TMGT 591 Master's Project: Selling to the Global Community Paper
This assignment is your fourth installment towards your Master’s Project which will be presented in the final specialization course (TMGT 591).
This is the fourth component of your 18-Week Project. Prepare a 1,550 – 2,500 word paper that addresses deploying the completed system to the global community.
a. Address challenges of marketing to diverse countries. Discuss what media you will use to get your message across: print, web-based, e-mail, sales calls. Discuss how using these techniques differ from marketing to US-based companies.
b. Analyze any additional risks that might arise due to the new global focus.
c. Discuss how, where, from and when any materials or resources you might need, will be secured when operating in a global environment.
Reflection Outline and Summary:
Prepare an outline (using APA outline format) of issues dealing with global technology human resources and the global technology supply chain. Specifically, outline information concerning the following:
a) As it relates to technology human resources in a global environment:
i) The approaches to optimizing the technical workforce in developing technology solutions across nations and cultural boundaries
ii) The reasons for strong communication across enterprise division and country borders in successful development of technology solutions.
iii) The role and importance of knowledge management in an international setting.
iv) List methods for gaining and sustaining global technology leadership.
b) As it relates to Technology Globalization
i) Identify the advantages and disadvantages of a technology enabled global supply chain.
ii) Address security concerns in deploying global technology solutions
iii) Address methods of protecting a technology’s intellectual property in a global market place.
Prepare 1,200-1,500-word summary that
a) Reflects on the issues that face managers in global technology workforce management as outlined above. Address why these issues are important and provide specific recommendations to accomplish each of the points effectively.
b) Reflects on the key issues facing companies in gaining and sustaining global technology transfer while protecting customer and company interests as outlined in above. Your discussion should provide specific recommendations to accomplish each of the points effectively.
c) Provide support for all recommendations.