Measure what it intends to


Employee engagement is generally defined as a positive, fulfilling, work-related state of mind that is characterized by vigor, dedication, and absorption. You are required to prepare a 15-item questionnaire to conduct a survey to determine whether employees in a particular organization are engaged at work. The organization can be hypothetical or your current organization or any organization you are familiar with.

Make sure you operationalize the construct of employee engagement before writing the items. Operationalizing means that you have to define the construct of employee engagement in such a way that it can be understood by everyone and be measured.

Your survey questionnaire should do the following:

Capture the essence of employee engagement in a particular organization
Measure what it intends to measure
Provide similar results over time when administered subsequently in the same organization or in different organizations
Submit your survey questionnaire in a Microsoft Word document to the W2: Assignment 2 Dropbox by Tuesday, March 3, 2015.

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Marketing Management: Measure what it intends to
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