Marketing was a four letter word for not-for-profit, Financial Management

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Marketing was a four letter word for not-for-profit

Marketing was a four letter word for not-for-profit organizations until about 20 years ago when organizations realized they needed to adopt business practices to better reach their audiences. How does marketing for a not-for-profit organization differ from commercial business marketing? How is it similar? Support your conclusions.

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Financial Management: Marketing was a four letter word for not-for-profit

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Financial Management: Marketing was a four letter word for not-for-profit

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