Question1. What are, in your point of view, the social responsibilities of marketing orientated organisations and how can they discharge their social responsibilities efficiently?
Question2. Explain the value of Corporate Advertising to marketing of products and services and provide examples to support your suggestions.
Question3. Explain the term Marketing Public Relations (MPR) and summarise the probable relationships between Public and Marketing Relations.
Question4. Explain what you understand by the subsequent terms:
i) Brand equity
ii) Risk audit
iii) Press relations
Question5. Determine TWO popular community relations activities and describe the contributions they can make to the corporate image of the commercial organisations.
Question6. Explain the benefits to be derived from the effective Internal Public Relations programme throughout periods of economic crisis.
Question7. ‘Marketing orientated organisations require to consider the number of internal and external publics.’ Explain this statement and give valid examples to support your answer.
Question8. Write concise notes on THREE of following:
i) Consumer sales promotions
ii) Trade sales promotions
iii) Press advertising
iv) Sponsorship of sporting events