Problem:
The Research and Development department of your software company has developed a way of getting information from consumers about their buying habits. They have created an 'unmet needs list' that accurately anticipates future purchases. However, this information comes from the customers' use of credit cards and bank cards, causing privacy concerns to be discussed. After initial testing, it is found that this new software can predict with some 95 percent accuracy what product a consumer will likely buy in the next 30 days.
Senior management is optimistic about the product and has asked you to develop a marketing plan. Write a comprehensive marketing plan that identifies your market, establishes a price point, chooses a distribution channel, proposes a communication (advertising) venue, and identifies who will be the buyer of the product. Support your plan with sufficient research.