Assignment Task: My organization is The Dog house (Pet store)
Task 1: Marketing Plan Summary
Q1. What is this marketing plan trying to solve? Explain.
Q2. What are the marketing objectives according to organisational goals and targets? Please provide at least 2.
Q3. What is the main strategy of the marketing plan according to the marketing objectives and any legal and ethical requirements? Explain.
Q4. Who is responsible for this marketing plan?
Q5. What is the estimated budget for this marketing plan?
Task 2: Business Information
Q1. What is the mission statement of the business?
Q2. What is the vision of the business considering this marketing plan strategy?
Q3. What are the core values of the business?
Task 3: Strategic Analysis do a SWOT analysis directed to identify the marketing strategy for the marketing plan for the business you have chosen. Please provide at least 3 strengths, weaknesses, opportunities, and threats and answer these questions:
Q1. How can the business leverage each one of its strengths? Explain.
Q2. How can the business eliminate/minimise each one of its weaknesses? Explain.
Q3. How can the business exploit/maximise each one of its opportunities? Explain.
Q4. How can the business deal with each one of its threats? Explain.
Task 4: Marketing Strategies For this task you will come up with the main strategy of the marketing plan. Base your strategy on the SWOT analysis you completed in the previous task. This strategy should contain the elements of the marketing mix (pricing, product, distribution and promotional strategies). Please answer the following questions:
Q1. Explain what the marketing mix strategy is.
Q2. Why is this the best strategy for the business of your choice?
Q3. What is the main purpose of this strategy?
Q4. What resources do you need to implement this strategy?
Q5. Explain how each one of the following additional marketing strategies can contribute to the main strategy you have chosen:
- Strategic alliances and cooperative business models
- New products or services that target specific markets
- Greater market penetration with existing products or services
- Take-overs
- New businesses and franchising
Q6. Explain what processes you would implement to ensure that your marketing mix strategy and approach align to the organisation's objectives and are legal, ethical and achievable.