As you know, a marketing strategy is comprised of 2 fundamental components:
1. Target market(s) - those market segments for which the firm creates a marketing mix, usually described in terms of geographic, demographic and psychographic characteristics.
2. Marketing mix(es) - that combination of product, price, promotion, and place developed to appeal to a specific target market.
We all have favorite firms or brands. What about your favorite? How would you summarize the marketing strategy of that firm?