Question 1:
a) Marketing in the performance of business activities which directs the flow of goods and services from the produces to consumers. Discuss the above statement by taking two appropriate illustrations of your choice.
b) Discuss the concept of service and report on the reasons for the growth of the service sector.
Question 2:
a) What are the different elements of marketing mix? Describe each of these elements and their significance in the marketing planning process of a consumer durable company manufacturing room air conditioner.
b) Discuss the procedure of conducting marketing research in Indian Context.
Question 3:
a) Who is a consumer? Define consumer behavior and discuss why a knowledge of consumer behavior in necessary for Marketers.
b) Discuss Product Life Cycle concept and elaborate on the significance of PLC as a tool for monitoring and nurturing the brand. Exemplify with appropriate examples.
Question 4:
a) What do you understand by the term Marketing Communication and its role in the promotion of firm’s product or service? Discuss with two appropriate examples one choosing from FMCG and other from a service offering.
b) Discuss the significance and relevance of sales and distribution function in a manufacturing and marketing organization of your choice.