Marketing cost analysis


Question 1: Borrowing money is not only costly for a company; it as well represents an additional business risk. In addition to the normal risks related with building new facilities or launching new products, borrowing money really introduces the other level of management to an operation. And the lender–who, in essence, is the borrower's new partner – might not essentially be as patient as would sometimes be desired, specifically if plans or projections don't go as expected. The lender might have higher expectations for the financial results than the company's management or the market can deliver within a given frame of time. Therefore business requires to be managed financially, describe the reasons.

Question 2: WASHER Ltd. a detergent manufacturing company and wanted to launch a new detergent called ‘Safedy’ in the market. The product was targeted towards middle income people. There were two similar detergents of two different companies. One of them greater White was priced at Rs 55 per Kg, while the other very white was priced at Rs 58 per kg. Greater white had approximately 85% of the Market Share. What must be the pricing strategy of WASHER Ltd if it wants to capture the market?

Question 3: Hi-Tech Ltd. co manufactures hospital equipment’s for different hospitals in Bhopal. In the year 2009 the accidental cases throughout the manufacturing process rose to 15% as compared to last year as a result of which the compensation cost has raised. Please advise the different compensation strategies to the company to minimize the compensation cost.

Question 4: XYZ ltd co has incurred a loss of Rs 52 Cr in the year 2008 due to recession as a result of that the company has utilized the reserve funds for the distribution of dividends and as well adopted conservative dividend policy. To minimize the cost company has terminated 10% of its employees, describe the factors require to be considered for wage distribution.

Question 5: ABC co has adopted a new strategy to retain its employees as the attrition rate has risen to 4 % as compared to last year. Company wants to make few changes in its FBT, please propose the factors require to be considered in FBT implications.

Question 6: XYZ Ltd. a detergent manufacturing company and wanted to launch a new SOAP termed ‘SILKY WHITE’ in the market. The product was targeted towards middle income people. There were two alike SOAPS of two different companies. One of them SNOW White was priced at Rs 18 per piece, while the other very MILKY WHITE was priced at Rs 22 per piece .Snow-white had almost 78% of the Market Share. What must be the pricing strategy of XYZ Ltd if it wants to capture the market?

Question 7: ABC co. wants to launch new TOOTHPASTE called WHITEDENT for Rs 48 for 100gm other pastes of dissimilar brands are as well available at different prices. Company will adopt different strategies to market the product. Describe the various steps included in Marketing Cost Analysis.

Question 8: XYZ ltd was purchasing its raw material from only one supplier for the last 8 years who was supplying them at Rs 350 per kg. Mr. Kelvin the purchase manager decide to search for other suppliers and make a list and then choose the one who would offer them the raw material of the right quality, right quantity and reasonable price. Do you think he is right? 

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Financial Management: Marketing cost analysis
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