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Marketing channels are the bridge between manufacturers and

Walmart's Next Move

Marketing channels are the bridge between manufacturers and end users. They can be simple or complex in nature. This week we examine the end retail component and the impact of online shopping on this channel.

Explain how the evolution of online channels has impacted the brick-and-mortar business.
Provide examples of Walmart's response to these changes. Do you agree with this approach? Why?
How would you improve the integration of Walmart's channels to create efficiencies and improve the customer experience?
Are other "traditional" retail outlets adapting better? Who? How? Why?

Discuss the regional/global implications of this evolution

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HR Management: Marketing channels are the bridge between manufacturers and

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